Small Business Administration Study on LED Signs

According to an SBA study on LED signs, it concludes that businesses that operate an LED sign with variable messages typically see increases in revenue of 15% to 150% after installing the signage. The signs are a highly cost-effective advertising medium. Based on the cost per thousand exposures to the public, no other form of advertising comes close to matching the efficiency, dollar for dollar of an electronic message display.

Compare the data here:

Newspaper advertising

The cost on average is about $7.39 for 1000 exposures within a 10 mile radius of the business location.

Television advertising

The cost on average is approximately $6.26 per 1000 exposures.

Radio advertising

The cost is about $5.47 per 1000 exposures.

LED electronic message display signs

The cost is less than $0.15 per 1000 exposures

Consider the following example using a revenue increase of 15%:

Daily revenue before installing an LED sign $1000
A small business installs an LED sign with variable messaging and soon after revenue increases by 15%
Adding $150 per day in total revenue $150 Daily
Equals $1,050 a week in revenue $1,050
Or $54,600 per year for a return on investment $54,600

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Small Business Administration Study on LED Signs

Newspaper advertising

Television advertising

Radio advertising

LED electronic message display signs

Consider the following example using a revenue increase of 15%:

Small Business Administration Study on LED Signs

Newspaper advertising

Television advertising

Radio advertising

LED electronic message display signs

Consider the following example using a revenue increase of 15%:

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