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Small Business Administration Study on LED Signs

According to an SBA study on LED signs with variable and dynamic message capabilities, the signs are a highly cost-effective advertising medium. Based on the cost per thousand exposures to the public, no other form of advertising comes close to matching the efficiency, dollar for dollar of an electronic message display.

Compare the data here:

Newspaper advertising

The cost on average is about $7.39 for 1000 exposures within a 10 mile radius of the business location.

Television advertising

The cost on average is approximately $6.26 per 1000 exposures.

Radio advertising

The cost is about $5.47 per 1000 exposures.

LED electronic message display signs

The cost is less than $0.15 per 1000 exposures

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An SBA study concludes that businesses that operate an LED sign with variable messages typically see increases in revenue of 15% to 150% after installing.

Consider the following example using a revenue increase of 15%: